Clay is a mineral-rich substance that naturally occurs in some soils.

Clay has traditional uses in skincare and ancient medicine due to the belief that it helps to draw out impurities and reduce oil production. 
There are many different types of clay differing in colour, origin and texture.

The main types of clay that are used in skincare are Kaolin, Bentonite, French Green, Fuller Earth and Rhassoul clay, often differing in colour and use. The different clays have different benefits to the skin, with some better for dry or sensitive skin and others better for supporting acne treatments. 

While clay masks and cleansers are popular for their mineral-rich composition, containing minerals such as silicon oxide, aluminium oxide, potassium oxide and calcium oxide, they can be drying and sensitizing if not used properly.

THE GOOD:
Helps to reduce excess oil production and may support the skin in its natural functioning. This as well as potentially providing the skin with minerals and acids.

THE NOT SO GOOD:
Clay masks can be drying to the skin if left on until they dry. This can cause both dryness and sensitivity in some skin types. The key is to use clay products carefully and properly, more on this later.

WHO IS IT FOR?  All skin types except those that have an identified allergy to it.

SYNERGETIC INGREDIENTS:
All skin types except those that have an identified allergy to it.

KEEP AN EYE ON:
If you have sensitive or irritated skin, keep an eye out for whether the product your using is pure clay or contains other ingredients. Clay may increase the sensitivity of your skin to other ingredients.